Expand Your Reach with Connected TV Advertising

Combine the precision of digital targeting with the impact of TV advertising. With Connected TV (CTV), you can reach your audience across every streaming platform and device, delivering personalized, high-impact ads directly to the viewers who matter most.

Advanced Audience targeting for better results

Leverage powerful targeting tools to deliver your ads to the right people at the right time. Use a mix of first-party data, third-party data, and geotargeting to create highly targeted campaigns that drive better engagement and conversions.


✓ Combine digital targeting with TV reach to connect with your audience on streaming platforms and devices.

✓ Deliver personalized ads that match viewer interests and behaviors for greater impact.

✓ Simplify ad management and optimize performance with real-time data and insights.

✓ Reach viewers wherever they watch—smart TVs, mobile devices, or tablets.

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Connected TV Channels

Simplify media buying and creative management for CTV

VIV’s platform gives you access to all Connected TV (CTV) inventory in one place, streamlining the process of buying media and managing creative assets. Upload your ad once and effortlessly deliver it across major streaming apps, smart TVs, and CTV devices, while tailoring your messaging to specific audience segments, demographics, or locations.

  • Access and manage all CTV inventory from a single platform, eliminating the need to juggle multiple networks.


  • Stream your ads seamlessly on all major streaming apps, smart TVs, and CTV devices to maximize visibility.



  • Easily manage and customize creative assets to align with audience segments, demographics, and location for better engagement.

Measure your success with transparent reporting and attribution

Get a clear view of your campaign performance with VIV’s integrated reporting tools. Track key metrics like ad spend, impressions, conversions, and video completion rates across devices and channels to optimize your strategy and maximize ROI.

  • Monitor ad spend, impressions, conversions, and video completion rates to gauge effectiveness.


  • Track conversions from initial ad views to final actions, providing a complete picture of customer journeys.



  • Use detailed insights to refine your strategy and boost your return on investment.

Elevate your CTV campaigns with strategic creative solutions

Combine strong strategy with compelling creative to make your Connected TV (CTV) ads resonate. VIV leverages data-driven insights to tailor your ads based on the buyer's journey, demographics, or location, ensuring higher engagement and impactful results.

  • Use audience data to tailor your ads to specific demographics, locations, and stages of the buyer's journey for maximum impact.


  • Follow best practices for ad formats, file sizes, and durations to ensure your ads are delivered and perform optimally.



  • Align your creative approach with targeted strategies to connect with the right viewers at the right time, driving better results.

Achieve clarity with unified targeting and reporting

VIV consolidates all your targeting and reporting efforts into a single platform, giving you a comprehensive view of your campaign performance across all media destinations. This holistic approach allows you to make informed decisions and optimize your strategies effectively.

Integrated Reporting

Integrated Reporting

View campaign performance by geo, site/app, and time of day.

Google Analytics Integration

Google Analytics Integration

Align your TV campaign data with existing web and app analytics for a complete picture.

By leveraging Connected TV, you combine the strengths of digital precision and television’s broad reach to connect with your audience like never before.

Seize the opportunity –

empower your business

Experience the ease of automation, the power of analytics, and the impact of seamless integration. Your journey begins now!

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